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2018
HUYA. League of Legends esports and live streaming.My first job out of school. Esports was exploding in China and I was in the middle of it. Then JOYY, the US listed parent company, took me in as a management trainee.
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2018 to 2020
Product manager, then product director.My team built gaming utility apps for Android, Lulubox and Flashdog. They grew to 30M+ users, with 1.5M+ people opening them every day. I got promoted after a year. Same products, same scope. The title just caught up.
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2020 to 2022
SHOPLINE. Three jobs in two years.After JOYY acquired SHOPLINE, I was sent over to build new business lines. First, direct access to China's apparel supply chain for US sellers, 100+ clients and $2.3M a year. Then China marketing. Then I moved to Singapore to launch social and livestream commerce, zero to 100+ clients and $15M+ annual GMV in nine months.
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2023 to 2025
Uocan. Co-founder, San Francisco Bay Area.We designed a smart trash can from scratch. Our own patent, an iF Design Award, 10,000+ units sold, about $450K in sales. Then supply chain cash pressure got too heavy and we shut it down. It hurt. It also taught me more than anything that worked.
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2023
Went back to school. Minerva University, class of 2027.Started in San Francisco while still running Uocan. Business major, strategic finance. Seven cities, four years.
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2025 to now
FEiNNR AI. Founder and CEO.AI native marketing for global brands. Clients include Insta360, Bambu Lab and others. Also where the YouTube channel comes from. I know, student and founder is a weird combination. That's exactly what the channel is about.